This Cookie Policy was last updated on 1st May, 2026 and applies to citizens and legal permanent residents of the United Kingdom.
1. Introduction
Our website, https://impetus-bi.co.uk, uses cookies and other related technologies. For convenience, all technologies are referred to as “cookies”. Cookies may also be placed by third parties we have engaged.
In this Cookie Policy, we explain what cookies are, how they are used on our website, and how you can manage your cookie preferences.
2. What Are Cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device.
The information stored in a cookie may be returned to our servers or to the servers of relevant third parties during a subsequent visit.
3. What Are Scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code may be executed on our server or on your device.
4. What Is a Web Beacon?
A web beacon, also known as a pixel tag, is a small invisible piece of text or image on a website that can be used to monitor traffic on a website.
To do this, various data about you may be stored using web beacons.
5. Cookies
5.1 Technical or Functional Cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known.
By placing functional cookies, we make it easier for you to visit our website. For example, you do not need to repeatedly enter the same information when visiting our website, and items may remain in your shopping cart until you have paid.
We may place these cookies without your consent.
5.2 Statistics Cookies
We use statistics cookies to optimise the website experience for our users.
With these statistics cookies, we gain insights into the usage of our website. We ask your permission to place statistics cookies.
5.3 Marketing / Tracking Cookies
Marketing and tracking cookies are cookies or other forms of local storage used to create user profiles, display advertising, or track users on this website or across several websites for similar marketing purposes.
5.4 Social Media
On our website, we have included content from LinkedIn and X, formerly Twitter, to promote web pages or allow sharing on social networks.
This content is embedded with code derived from LinkedIn and X and may place cookies. This content might store and process certain information for personalised advertising.
LinkedIn and X are located in the United States.
5.5 Preferences Cookies
Preferences cookies allow a website to remember choices you have made, such as settings, display preferences or whether a message has already been shown.
6. Placed Cookies
The following services may place cookies or related technologies on this website.
Google reCAPTCHA
Functional, Marketing
We use Google reCAPTCHA for spam prevention. For more information, please refer to Google’s privacy information.
_grecaptcha6 months — Provide spam protection
rc::cSession — Read and filter requests from bots
rc::bSession — Read and filter requests from bots
rc::aPersistent — Read and filter requests from bots
WooCommerce
Functional
We use WooCommerce for webshop management. No third-party sharing has been identified for this service based on our current cookie scan.
wc_cart_hash_*Session — Store items in shopping cart
WordPress
Functional
We use WordPress for website development. No third-party sharing has been identified for this service based on our current cookie scan.
wpEmojiSettingsSupportsSession — Store browser details
Google Analytics
Statistics
We use Google Analytics for website statistics. For more information, please refer to Google’s privacy information.
_ga2 years — Store and count pageviews
_ga_*1 year — Store and count pageviews
Sourcebuster JS
Statistics
We use Sourcebuster JS for visitor tracking. No third-party sharing has been identified for this service based on our current cookie scan.
sbjs_migrations6 months — Store the user’s usage history
sbjs_current_add6 months — Store and count pageviews
sbjs_first_add6 months — Store and count pageviews
sbjs_current6 months — Store browser details
sbjs_firstSession — Store and track interaction
sbjs_udata6 months — Store a unique session ID
sbjs_session30 minutes — Store and count pageviews
Automattic
Statistics
We use Automattic for website development. For more information, please refer to Automattic’s privacy information.
tk_qs30 minutes — Provide functions across pages
Google Fonts
Marketing
We use Google Fonts for display of webfonts. For more information, please refer to Google’s privacy information.
Google Fonts APIExpires immediately — Read user IP address
Google Maps
Marketing
We use Google Maps for map display. For more information, please refer to Google’s privacy information.
Google Maps APIExpires immediately — Read user IP address
LinkedIn
Functional, Marketing, Statistics, Preferences
We use LinkedIn for display of recent social posts and/or social share buttons. For more information, please refer to LinkedIn’s privacy information.
sdscSession — Provide load balancing functionality
li_gc6 months — Store cookie consent preferences
BizographicsOptOut10 years — Store privacy preferences
lms_ads30 days — Store and track visits across websites
_guid90 days — Store and track a visitor’s identity
li-oatml1 month — Provide ad delivery or retargeting
li_sugr90 days — Store and track a visitor’s identity
UserMatchHistory30 days — Provide ad delivery or retargeting
lms_analytics30 days — Store and track a visitor’s identity
AnalyticsSyncHistory30 days — Store and track visits across websites
li_alerts1 year — Store if a message has been shown
bcookie1 year — Store browser details
lidc1 day — Provide load balancing functionality
bscookie1 year — Store logged in users
Miscellaneous
Purpose pending investigation
Some cookies are still pending investigation. These may include plugin, admin, site management, consent or configuration-related storage items.
When you visit our website for the first time, we will show you a cookie notice where required, allowing you to accept, reject or manage non-essential cookies.
As soon as you save your preferences, you consent to us using the categories of cookies and plug-ins you selected, as described in this Cookie Policy.
You can change or withdraw your cookie preferences at any time by reopening the cookie settings on this website.
You can also disable the use of cookies via your browser. Please note that our website may no longer work properly if cookies are disabled.
8. Enabling, Disabling and Deleting Cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed.
Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed.
Please refer to the Help section of your browser for more information about these options.
Please note that our website may not work properly if all cookies are disabled. If you delete the cookies in your browser, they may be placed again after your consent when you visit our website again.
9. Your Rights With Respect to Personal Data
You have the following rights with respect to your personal data:
You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
You have the right to access your personal data that is known to us.
You have the right to supplement, correct, delete or block your personal data whenever you wish.
If you give us your consent to process your data, you have the right to revoke that consent and request deletion of your personal data.
You have the right to request all your personal data from the controller and transfer it to another controller.
You may object to the processing of your data. We comply with this unless there are justified grounds for processing.
If you have a complaint about how we handle your data, we would like to hear from you. You also have the right to submit a complaint to the Information Commissioner’s Office at ico.org.uk/make-a-complaint.
10. Contact Details
For questions or comments about this Cookie Policy, please contact us using the following details:
OrganisationIMPETUS BUSINESS INTELLIGENCE LIMITED
AddressLevel One, Base Camp 49 Jamaica Street Liverpool, L1 0AH United Kingdom
This Cookie Policy is based on a cookie scan synchronised with cookiedatabase.org on May 1, 2026.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.