1. Who We Are
Impetus Business Intelligence Limited is a UK company providing business intelligence, data, reporting, automation, integration and related technology services.
Organisation
IMPETUS BUSINESS INTELLIGENCE LIMITED
Company Number
15727246
Address
Level One, Base Camp
49 Jamaica Street
Liverpool, L1 0AH
United Kingdom
2. Personal Information We May Collect
We may collect and use different types of personal information depending on how you interact with us.
Contact Details
Name, email address, telephone number, company name, job title and business address.
Enquiry Information
Information you provide when completing a contact form, booking an assessment, asking for a quote or discussing a possible project.
Business Information
Information about your organisation, processes, systems, reporting needs, data challenges and project requirements.
Technical Information
IP address, browser type, device information, website usage information, analytics data and cookie-related information.
Communication Records
Emails, meeting notes, call notes, messages, proposals and correspondence relating to our services.
Client and Supplier Information
Contact, billing, contract, project and relationship management information.
3. How We Collect Personal Information
We may collect personal information directly from you when you contact us, submit a website form, book a call, request information, become a client, communicate with us or provide information during a project.
We may also receive information from your employer, colleagues, suppliers, partners, public sources, business directories, analytics tools, website technologies or third-party platforms used to support our business operations.
4. How We Use Personal Information
We use personal information for the following purposes:
- Responding to enquiries and requests.
- Providing information about our services.
- Arranging calls, meetings, assessments and consultations.
- Preparing proposals, quotes and project recommendations.
- Delivering business intelligence, reporting, automation, integration, data and technology services.
- Managing client, supplier and partner relationships.
- Managing contracts, billing, payment and administration.
- Improving our website, services, processes and communications.
- Keeping appropriate business records.
- Complying with legal, regulatory, tax, accounting and reporting obligations.
- Protecting our business, website, systems, data, clients and users.
5. Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for using personal information. Depending on the circumstances, we may rely on one or more of the following lawful bases:
Contract
Where processing is necessary to take steps before entering into a contract or to perform a contract with you or your organisation.
Legitimate Interests
Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
Legal Obligation
Where processing is necessary to comply with a legal, regulatory, tax, accounting or reporting obligation.
Consent
Where you have given consent, for example for certain optional cookies or marketing communications where consent is required.
6. Marketing Communications
We may use your business contact details to send relevant information about our services, insights, updates or events where permitted by law.
You can ask us to stop sending marketing communications at any time by contacting us at enquiries@impetus-bi.co.uk.
7. Cookies and Website Analytics
Our website uses cookies and similar technologies. Some cookies are necessary for the website to work. Other cookies may help us understand website usage, improve performance or support marketing and analytics.
More information is available in our Cookie Policy.
8. Who We Share Personal Information With
We may share personal information where necessary with trusted third parties who help us operate our business and deliver our services.
Service Providers
Hosting, website, email, IT, security, analytics, cloud, software and communication providers.
Professional Advisers
Accountants, legal advisers, consultants, insurers and other professional advisers.
Clients and Suppliers
Where necessary for project delivery, communication, administration or relationship management.
Authorities
Regulators, public authorities, law enforcement or government bodies where required by law.
We do not sell personal information.
9. International Transfers
Some service providers or platforms we use may process personal information outside the United Kingdom.
Where this happens, we aim to ensure that appropriate safeguards are in place, such as adequacy regulations, contractual safeguards or other lawful transfer mechanisms.
10. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy.
Enquiries
Normally kept for as long as needed to respond and follow up, then retained for a reasonable business period.
Client and Project Records
Normally kept for the duration of the relationship and then for a reasonable period for legal, accounting and business record purposes.
Financial Records
Normally kept for the period required for tax, accounting and legal compliance.
Marketing Preferences
Kept for as long as needed to respect your preferences, opt-outs and communication choices.
Website Analytics
Kept according to the relevant analytics, cookie and platform settings.
11. How We Protect Personal Information
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
No website, email system or online service can be guaranteed to be completely secure, but we take reasonable steps to protect the information we hold.
12. Your Rights
Depending on the circumstances, you may have the following rights under data protection law:
- The right to be informed about how your personal information is used.
- The right to access personal information we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request deletion of personal information in certain circumstances.
- The right to restrict processing in certain circumstances.
- The right to object to processing in certain circumstances.
- The right to data portability in certain circumstances.
- The right to withdraw consent where processing is based on consent.
To exercise your rights, contact us at enquiries@impetus-bi.co.uk.
13. Complaints
If you have concerns about how we use your personal information, please contact us first so we can try to resolve the matter.
You also have the right to complain to the UK Information Commissioner’s Office, the UK supervisory authority for data protection matters.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations or data processing activities.
The latest version will be published on this page.
15. Contact Us
For questions about this Privacy Policy or how we handle personal information, please contact:
